The article "How To Make Copywriting Assignments A Thousand Times Easier To Get Started On And Finished" is about copywriting, it has been created by Ben Settle.
If you're faced with a copywriting assignment that is gigantic in scope -- such as when you have to mold a letter out of 100+ pages of notes -- and if you want to eliminate all the nagging anxiety and stress of just getting started, then that article will show you how.Here's the thing: If you do enough research for a project, you will undoubtedly have 50, 60, 70 even 80 pages or more of notes.
And that's a good thing because that means you've done your homework and have a lot of material to work with.The down side to that is it can seem like quite a task to sift, sort and process all that information, and get it slimmed down into an ad or sales letter.However, there is a way of starting a project that takes the sting out of that. A way I use all the time, and it's a way you can use as well:All you have to do is give yourself permission to be "lazy."What do I mean by that? Well, the idea here is giving yourself extremely small goals that are childishly simple to accomplish.Such as, "today I am going to do nothing with that ad except the offer."Or, "today, I am going to nothing with that ad except read through my notes."Or, "today, all I am going to do with that copy is make sure all my notes are spelled right."Why would you want to do that?Because by giving yourself a small -- almost pathetically simple -- goal every day...You will not only easily get it done...But you will also find yourself doing more.Sometimes a LOT more.Reason why is because you instatnly erase any and all anxiety that results from the mere thought of taking on a huge project.And when the anxiety is gone, you will find yourself playing around with words, phrases, headlines, guarantees...Whatever you want...And the whole process of "writing" gets a thousand times easier.See for yourself on your next project. Just forget all about your deadlines and all that -- and simlpy give yourself permission to do next to nothing.
I guess you'll find all the usual anxiety and procrastination simply evaporate.Ben Settle is an expert copywirter and direct marketer.
If you liked that article then check out Ben's website at http://bensettle.Com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like that one -- as well as rare swipe file ads and hot marketing information not easily fonud anywhere else.
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